At Toolally, every piece of jewellery tells a story - not just of bold colour and modern design, but of meticulous craftsmanship and artistic intention. Our journey from concept to creation is driven by a passion for creativity, a love of individuality, and a commitment to sustainable manufacturing.

Here’s a look behind the scenes at how our statement acrylic pieces come to life.

Inspiration Strikes

Each collection begins with inspiration - a fleeting idea, an abstract design, or even a moment in nature. Our founder and Creative Director, Mags Walker, draws on a wide variety of influences. Sketches begin to take shape, mood boards are assembled and colour palettes are tested.

But it’s not just about what looks good, it’s about what feels right. Every Toolally design is rooted in the desire to make people feel confident, expressive, and unique.

Design Development

Once an idea is born, we move into the design phase. Using digital tools and good old-fashioned hand-drawing, our team refines each concept into a wearable piece. We play with scale, balance, and movement to ensure the design isn’t just visually stunning, but also lightweight and comfortable - a key signature of Toolally earrings.

Material Selection

Sustainability is at the heart of what we do. We use acrylic, a versatile and lightweight material that allows us to create striking shapes in bold colours - without compromising on comfort or ethics. Our acrylic is recycled or recyclable.

We pair our acrylic elements with responsibly sourced metals, including gold vermeil and sterling silver, all chosen with sensitivity in mind.

Handcrafted in the UK

Every Toolally acrylic piece is made by hand in our Yorkshire studio. Our talented team cut, assemble, polish, and finish each item with precision and care. From sanding edges to attaching the final stud or hoop, we ensure the highest quality at every stage.

Because our pieces aren’t mass-produced, they carry the unique imprint of human craftsmanship - meaning no two are exactly alike.

Ready to Adorn

Once a piece is complete, it’s ready to be packaged and sent out to customers around the world. But for us, the journey doesn’t end there. Seeing our customers wear Toolally and styling their pieces in their own unique way is the final, most rewarding step in the creative process.

Your stories and your style inspire us to keep innovating, experimenting, and creating pieces that make people stop and say, “Where did you get those earrings?”

Final Thoughts

Our Creative Director Mags has a deep passion for fashion - and a firm belief that jewellery should be a considered choice you make everyday. At Toolally, our designs aren't created to follow trends, but to empower you to embrace your personal style and step confidently outside the box. Each piece is made to be bold, expressive, and unapologetically individual, just like the people who wear them.

So the next time you wear your favourite Toolally piece, know that it was dreamed up, drawn out, and handcrafted with joy - just for you.

Shop our bestselling statement pieces here 😃